Learn how to understand and appeal to different styles.
Inspired by:
Jernej Pavlič, Head of Growth at Loop
There are 4 main communication styles, and each one responds best to a different approach.
🥰 The Relator is warm and friendly.
🤗 The Socializer is enthusiastic and persuasive.
💭 The Thinker is a cautious perfectionist.
👩⚖️ The Director is dominant, prioritizes results and doesn't often share feelings.
Open the conversation with personal questions that aren’t related to work. Don’t interrupt or confront them. Here’s an example of how Drew, a design manager, chats with a Relator.
Drew: "Hey Sarah, how was your weekend? Did you do anything fun?"
Sarah: "Hey! Yes, I did. We took the kids to the water park!"
Drew: "That sounds great! Hey, I have a question for you. Do you have time to help me mocking up a few screen for a prototype today?"
Sarah: "Sure. What needs to be done?"
Turn the conversation into a collaborative brainstorming session. Don’t show too much skepticism towards their ideas.
Drew: "Hey, Jo. I wanted to ask for your thoughts on a couple ideas I have for our next sprint. Do you have time to take a look together?"
Feel free to debate them and use constructive criticism. Try not to spontaneously throw work at them - instead, come prepared with a clear ask, and when you need it by.
Drew: "Hey Josh, thanks for your suggestions on how we can engage users more effectively in our onboarding. I'd like to get a second iteration of this by Wednesday morning so we can test it with users - could you prioritize this?"
Refer to goals and outcomes regularly. Don’t debate things without a purpose. Here’s how Drew speaks with the Head of Product:
Drew: "Hey Ed. We’ve made some progress on the payment screen we talked about last week. The team have designed and tested 3 options that should help us get more users subscribing for a free trial."
Ed: "Okay, that’s great!"
Drew: "Let’s set up a slot where we can present our recommendation. I saw you have time this afternoon - how's 2:30?"
Ed: "Works for me!"
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