Communicating Your Ideas with Conviction

Inspire your stakeholders using the Pixar Story Arc.

Communication
Pitching Ideas
Stakeholder Management

Inspired by:

Brian G. Peters, Strategic Partnerships at Shopify

 

📣 Stuck with a great idea

Maybe you've got a great idea, and you just want to get started! But unfortunately, you're spending more time convincing people to do it, than actually doing it. 😒

You could really make things happen, if you could just get them on board.

Here's a communication trick from Pixar that can help persuade even the most stubborn people on your team.

💡 The Pixar Story Arc

Next time you want to motivate people to collaborate, try this storytelling template:

🏡 Once upon a time...

🚶‍♀️ Every day...

🐸 One day...

💖 Because of that...

🌟 Because of this...

👸 Until then finally...

🚀 Now with conviction!

👩 Imagine... a happy user of our product.

🙅‍♀️ Every day... she uses our list app to stay organized.

💡 One day... she wants to make a new list with the same custom categories, but they don't duplicate automatically.

🆕 Because of that... she is frustrated by having to enter all the categories manually.

🎉 Because of this... we release a new feature that allows her to populate her lists with any custom categories or items she has used before.

✨ Until then finally... she can create new lists effortlessly and feels motivated to continue using our product.

📖 The power of a great story

When your team understands the practical and emotional value of your ideas, they're much more likely to get invested.

Next time you want to get them on board, try it out!

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